Where Sales Meets Credit Risk for Sustainable Growth

Description

This engaging presentation was delivered at the Chartered Institute of Credit Management (CICM) London Forum in collaboration with FIS and Baker Ing. The event brought together leading credit and finance professionals to explore how effective credit management can serve as the cornerstone of organisational growth and resilience.

In her keynote, Lisa Baker-Reynolds delved into the evolving role of credit management, emphasising how credit teams can break down silos, collaborate with sales, and align their efforts to balance risk and unlock sustainable growth.

What You’ll Learn:

• The Evolution of Credit Management: Insights into how credit has transitioned from a reactive, back-office role to a proactive, customer-facing function that influences strategy.
• Bridging Sales and Credit: Strategies to align these two critical functions, focusing on mutual understanding, collaboration, and shared goals.
• The Three-Step Framework: Practical advice on Understanding, Enabling, and Teaching sales teams to strengthen relationships and enhance decision-making.
• Rethinking KPIs: Why traditional metrics like DSO and DBT fall short, and how advanced analytics can drive efficiency and improve cash flow.
• Strategic Leadership: How credit managers can use insights and knowledge-sharing to become trusted advisors and elevate their influence across the organisation.

Why Download This Presentation?

• Gain valuable insights from an industry leader with years of expertise in receivables management and credit risk.
• Discover actionable tools and frameworks that you can implement to align credit with sales and achieve strategic objectives.
• Learn from the live delivery at one of the credit industry’s most impactful events of 2024.

About the Event:

This presentation was part of the Optimising Commercial Growth Whilst Balancing Credit Risk forum, held at the iconic Walbrook Building, London. Organised by CICM in partnership with FIS and Baker Ing, the event featured thought leadership sessions, panel discussions, and networking opportunities for credit and finance professionals.